Welcome to the Paveman Pro Contractor’s Guide to Marketing. Below you will find topics currently included in the guide. We periodically add new chapters that cover different areas like budgeting, sales, marketing and advertising.
NOTE: It is not necessary to read this guide in any particular order as each chapter is independent of the previous one. Enjoy!
Chapter 2: Using Marketing Materials to Get More Customers
Chapter 3: Developing Your Marketing Message with an “Elevator Speech”.
Chapter 4: Projecting Stability to Potential Customers
Chapter 5: A Great Driveway Repair Flyer Is Affordable and Effective
Chapter 6: How to Start Writing About Your Company
Chapter 7: Why a Pavement Contractor Needs a Website
Chapter 8: Using the Web to Fight the Economic Downturn
Chapter 9: Establish a Customer Referral Program to Attract New Customers
Chapter 10: Don’t Wait to be Noticed; It’s Time to Demand Attention
Chapter 11: Get Control of Word of Mouth Advertising
Chapter 12: Make Your Yellow Page Ad Stand Out
Chapter 13: Stop Sweating the Sale – Instead, Find the Fit
Chapter 14: Keeping Track of Customers Keeps You on Track
Chapter 15: Keep the Change: Long Term Success Depends on Successful Planning
Chapter 16: Keys to a Growing Asphalt Business Include Efficiency and Flexibility
Chapter 17: Rising Costs: Coping Strategies
Chapter 18: Buddy, Can You Spare a Dime?
Stay Tuned for more chapters on Marketing your Business.