People are not going to “discover” infrared by themselves. For almost every contractor out there Canadian, or American, you have become a teacher. Before ANY customer becomes a client, they have to be shown the benefits. (as with any product) I see my job as teacher/salesman. I have found that people are interested in this new process, but really uneducated in its various uses. One thing many might think about is putting on small demonstrations, and inviting several potential clients to watch. I have found it extremely funny to see the expressions of amazement when they actually SEE the heater removed, and you start scarifying the asphalt. You THEN have their attention, and their mind goes to the possabilitys for their particular needs. It’s a great business guys, but it’s not going to come looking for YOU. You have to develop it!!