There are lots of ways to get new prospects to visit your company website. You can optimize your website for the search engines, pay for online advertisements, put your web address on company vehicles, send out postcards, emails, yards signs and more. But one of the most effective ways is to get listed in the many online business directories on the web.
Did you know that your business can be listed in a ton of local business directories that your prospects actually use like Google Places, Merchant Circle, Yellow Pages, City Search and many more — completely free of charge (there are many paid directories as well)? By simply claiming or creating your listing and completing the business profile you can expose your business to hundreds or thousands of people beyond what your website alone can deliver.
If you are serious about marketing your business on the internet it’s time to take a close look. Business listing websites are REALLY hot right now and by doing a search for a service or product on the web you will see that the results are filled with them.
In the image below our Google search for “asphalt contractor atlanta” yielded 5 different business listings websites on the first page. Imagine your business in every one of these directories. How many more people would find you for this simple reason?
But there are more reasons than just that one alone.
First, most of these listing services also allow your customers to write reviews on your work. Many of these listing services rank your business higher in the list based on the number and quality of your reviews. The goal of course is to have your company listing at the top in all of these directories, dominating as much of the web as possible for pavement services. The trick is, you need to get your customers writing reviews. There are many ways to get them to do this, but that’s another topic — just be creative.
Another reason to add your business to these listing services is that it will help your website rank higher in the search engines. Remember, Google and the other search engines love it when you have lots of links to your website from other quality websites. The link to your website from your companies business listing can really give you a nice boost. Especially if you have a lot of them.
If you want to set up your profiles manually on your own, you definitely want to start with Google Places, filling out everything completely and getting customers to write reviews. Doing so will help rank your listing higher and possibly even get you a #1 spot in Places. This listing alone can bring a ton of new business your way.
These listings are essential for any company serious about marketing on the web. Here’s a list of 50 business directories. Now get to work OR make the small investment at Universal Business Listings to gain maximum exposure for your business.
Here’s the link: Universal Business Listing
50 Business Directories For Local Marketing
5. Merchant Circle
26. Discover our Town
28. Best Deals on
37. Local Site submit
46. Magic Yellow
49. Navteq GPS