Starting a business is difficult, and asphalt sealcoating company entrepreneurs often wish someone gave them advice before they started. These tips are invaluable for first-time business owners and entrepreneurs who want to grow their company quickly.
Charge Enough to Make Money
Pricing is a tricky subject. New asphalt sealcoating companies should not aim to be the lowest bidder on any job. The job prices should reflect the quality a company can deliver. Then the money can help businesses grow and take care of the employees, all while providing outstanding service without cutting corners.
Define Quality Standards from the Beginning
To become the best company on the market, it’s essential to have internal quality standards in place from the beginning. These quality standards help companies deliver value on every job. Quality standards become quality systems, which in turn become company culture.
Learn Some Marketing and Branding
One of the significant ways for asphalt sealcoating companies to draw in customers is by associating the company brand with quality. Before a company can do that, the company needs a professional brand. That means branding trucks, work uniforms, and even sealcoating equipment, along with less tangible items like social media and marketing.
Find a Mentor
While it may sound counterproductive, finding a mentor in the asphalt sealcoating industry helps companies move forward quickly. A good mentor helps entrepreneurs avoid common mistakes and pitfalls that would otherwise cost thousands of dollars. Company entrepreneurs should find a mentor that wants to see them succeed and who is willing to answer questions honestly.
Connect to a Network
Connecting to networks of reputable asphalt contractors helps companies immensely. This action provides comparable companies with the same goal of raising the standards of the asphalt sealcoating industry. Plus, talking to someone in a similar position is beneficial for entrepreneurs and can help sort out problems before they get worse.
Go for Good Reviews
Companies should do an outstanding job every time, even when they are just beginning. A good review is worth its weight in gold for bringing in more clients. Meanwhile, it is difficult for companies to work off a bad review. This is another reason for companies to develop a quality standard and never cut corners.
Repeat Clients and Referrals are the Best
Repeat clients are a great sign in a business, especially since asphalt sealcoating only happens every few years. However, the other thing satisfied and repeat customers can do for a business is to provide referrals. Referral clients come already primed to trust a company since their associate does. Doing an excellent job for referral clients means those, in turn, will refer and help business.
Hire the Right People
The right people can drive a company forward through their work ethic and commitment to company standards. Correctly trained, a good employee is priceless. However, these people can be challenging to find.
Be Prepared to Scale
Asphalt sealcoating is a goldmine business opportunity. When a company does well and delivers high-quality service, there is often more demand than the initial structure allows. By preparing to scale up and even franchise out, companies can create more revenue without losing the quality standards the brand adheres to.