60% of small businesses lose potential customers because they don’t answer the phone on time.

Regarding paving, concrete, and asphalt business owners and contractors, missed calls are missed opportunities for well-paying projects. Missed calls can significantly and directly impact a business’s bottom line, whether you’re busy on-site or unable to answer due to sporadic “office” hours.

Your industry thrives on quick responses and tight deadlines, making it crucial never to miss a lead. With the right solutions, like automated phone answering, you can capture every call and ensure potential clients are engaged. The system can revolutionize the way you manage incoming calls.

The High Cost of Missed Calls for Your Business

If you’re a contractor, you know how important it is to seize opportunities, but missing a call could cost you a project and damage your business reputation. Potential clients often don’t have the patience to leave a voicemail or wait for a callback. They don’t want to chase you down. One missed call could mean losing a potential client to a competitor who picks up the phone immediately.

Missed calls translate to missed revenue.

When you’re not answering calls, you’re missing out on valuable leads, and every unreturned call means one less project you could have landed. That is money slipping through your fingers, especially for contractors in industries where competition is fierce, and clients expect timely responses.

The Need for Reliable, 24/7 Solutions to Capture Every Lead

Contractors are busy, and business is chaotic. It can be challenging to juggle the job’s physical demands while also answering phones, whether in the field laying down asphalt or managing a concrete pour. Unfortunately, while you’re working hard, there’s no guarantee the next person calling will leave a message.

What if you could have a solution that picks up every call, answers every question, and ensures no missed leads? With a reliable 24/7 automated phone answering system, you can capture every potential customer, regardless of what you’re doing or the time of day. This means more appointments, jobs, and—ultimately—more revenue.

Introducing AK Dash AI Agent: The Answer to Missed Leads

AK Dash AI Agent is an innovative automated phone answering service that prevents calls from slipping through the cracks. The AK Dash AI Agent ensures no lost leads, whether after hours, during a hectic workday, or when you can’t get to the phone. This intelligent system answers calls, collects necessary client information, and schedules appointments while providing clients with the high-quality, professional responsiveness they expect. .

AK Dash AI Agent can handle multiple calls simultaneously and operates 24/7. It takes over the task of phone answering, giving you back the time and resources to focus on what you do best—delivering exceptional paving, concrete, and roadwork services.

How AK Dash AI Agent Works: Engage and Collect

• Prompt Call Answering. The AK Dash AI Agent answers every call immediately, ensuring no lead is missed, even during busy work hours or after hours.
• Simplified Appointment Booking. The AI Agent books meetings between you and the lead with date and time.
• Seamless Integration. The system profiles and qualifies your lead, and transfers to the AK DASH CRM directly.
• 24/7 Availability. The AI Agent is available 24/7, allowing your business to capture leads anytime.
• Professional Service. The AK Dash AI Agent handles every call professionally and courteously, boosting your reputation and customer trust.
• Efficient Lead Management. All interactions are documented, ensuring each lead is tracked so you can arrange project times and follow up on service expectations.

Transforming Your Business and Increasing Lead Conversion Rates

Implementing an AK Dash AI Agent into your business ensures no call goes unanswered. It improves your business operations, allowing you to focus on your industry’s hard labor. With automated phone answering, your response times dramatically improve, your customer service reaches new heights, and your lead conversion rates soar.

Think about it—when clients feel their needs are met promptly and professionally, they are more likely to choose your services over your competitors. They’ll also tell their friends and families, bolstering your reputation as a go-to business for pavement services.

By increasing your availability and responsiveness, you position your company as a reliable, customer-focused go-to.

Conclusion

Stop letting missed calls affect your concrete, roadwork, or paving business.

AK Dash AI Agent, a superior automatic phone answering service, ensures every lead is captured and every customer feels heard—no more losing track of calls or scrambling to remember essential details. You have everything you need for a seamless follow-up. It’s like having a 24/7 receptionist who never needs a break.

Contact AK Dash for more information on how automated phone answering can grow your business.

Keeping your pavement maintenance business thriving requires a steady flow of new clients. Facing stiff competition? You’re not alone. The industry is growing, but that doesn’t mean you can’t get ahead! Here are 10 effective strategies to attract new clients and grow your pavement maintenance business.

We’ll explore a range of tactics, from building a strong online presence to leveraging local connections. By implementing these strategies, you can position your business as the go-to choice for eco-friendly and reliable pavement maintenance.

Strategies To Get Leads For Your Pavement Maintenance Business

1. Build a Strong Online Presence

In today’s digital age, potential clients often research businesses online before making a decision. A strong online presence allows you to showcase your services, service areas, and provide estimated quotes. It also demonstrates your professionalism and credibility in the market.

Is your company meeting these expectations?

If not, it’s time to leverage the power of the internet to attract more customers and grow your pavement maintenance business.

Create and Optimize Your Website

A website is your digital storefront, open 24/7. It’s crucial for attracting new customers and showcasing your pavement maintenance expertise.

Do you have a website?

• If not, create one! This can be done by hiring specialists or using user-friendly website builder platforms.
• Already have a website? Make sure that it’s optimized for lead generation.

Here’s what your website should include:

• Clear and concise information about your services: Highlight pavement maintenance services you offer, like crack filling, sealcoating, and pothole repair.
• High-quality photos and videos: Showcase your work and the finished product.
• Service area: Specify the geographic regions you serve.
• Easy-to-find contact information: Make it simple for potential clients to reach you.
• Testimonials and reviews: Positive feedback builds trust and credibility.
• A clear CTA: Tell visitors what you want them to do next, like requesting a free quote or contacting you for a consultation.

RELATED: The 5 Key Reasons Your Asphalt Business Must Have a Website

2. Content Marketing

One good way to get leads is via content marketing. If your rivals haven’t used this strategy, then you have an excellent advantage. 

Add a “Blog” section to your website and fill the category with informative blog posts, videos, and articles. The content can revolve around tips and suggestions to take care of the pavement, common issues that the channel faces, and what benefits the maintenance has. 

When you post consistently, you are bound to attract organic traffic that will eventually let people know that your company exists as well. This places you on the list of credible pavement businesses that people prefer signing deals with.

3. Embrace Social Media

Social media has power to take your business from zero to hero. And where is the lie? Even if companies don’t have websites, they create their social media profiles on multiple channels like Facebook, LinkedIn, and Instagram to reach the masses.

Social media is mostly free, and the only thing you have to do is publish regularly. Post pictures and videos of your work, before and after photos, client testimonials, and even tips for pavement maintenance!

You can also run targeted ads so your content will reach your audience more effectively.

RELATED: How to Grow Your Asphalt Maintenance Business using Social Media

4. Prepare An Email List

Is your email list limited? You can grow that, too. How? The email list can increase once you add content that is considered valuable in the eyes of the potential customer. 

Provide them with the option of downloading guides or availing free consultations on the condition of exchanging email addresses. The audience should be given an incentive to follow the call to action. 

To achieve this target, make sure that the form you or your team attaches to the social media channels and website is clear inside out. The guides and consultation will grab the attention of those who want to learn how to manage the pavement.

RELATED: A Short Guide to Asphalt Maintenance Business Mailing List

5. Focus On Targeted Campaigns

Have a thorough look at your customer list. Observe their needs and preferences when they approach similar companies. Focus on targeted campaigns in such a manner that your emails help out the customers by providing the correct solutions and enticing them with the services they have been hunting for. If you want double leads, then offer exclusive discounts and promotions that are under a limited-time option, so it triggers urgency. You will notice the increasing leads as you keep an incentive on the sign-ups.

6. Don’t Spam, Inform and Engage

Customers are bombarded with marketing messages daily. Constant sales pitches will only push them away.

Instead, focus on providing valuable content through email marketing:

• Informative newsletters: Share tips on pavement maintenance, like DIY crack filling techniques or seasonal maintenance reminders.
• Industry updates: Keep readers informed about new pavement materials or technologies.
• Special offers and promotions: Occasionally, showcase special offers alongside valuable content, not as the sole focus.

7. Join Your Chamber Of Commerce

Leverage the power of local networking! Join your area’s chamber of commerce to connect with other contractors, both large and small. 

These organizations frequently host events where you can exchange ideas, showcase your services to a wider audience, and potentially secure referrals. You might even land a project with a larger company looking for reliable pavement maintenance services.

8. Collaborate With Related Businesses

You are definitely not the only pavement maintenance platform. How do you expect that people will know about your company? To get more leads, collaborate with related businesses like property management, landscape ventures, and construction companies. Initiate referral programs where you offer them good discounts on referring your services to their clients. Sounds like a witty tactic, right? 

9. Add Your Business In Online Directories

Add your business’s name to the online directories that consist of the names of companies that specifically cater to pavement maintenance services. Start with directories that offer free listings. Make sure you provide accurate details. 

If your budget allows, explore paid directory listings. These often offer increased visibility in search results, attracting a wider audience of potential clients.

10. Transform Your Work Vehicles Into Advertisements

Invest in a full or partial vehicle wrap featuring your company logo, contact information, and a clear service message. This high-impact advertising travels wherever your trucks go, maximizing brand awareness. Consider removable magnetic signs for a more budget-friendly option. 

These can be easily applied and removed, allowing you to customize messaging for different projects or locations. Simple and professional vinyl lettering displaying your company name, contact details, and website is a cost-effective way to advertise your vehicles.

RELATED: Make Your Brand a Competitive Advantage

Conclusion

It is not difficult to get leads for your pavement maintenance business; you just need to market them well online and offline. Give it some time, and be ready to answer calls when clients approach you. 

Boost Your Digital Presence with Asphalt Kingdom

Looking to take your pavement maintenance business to the next level? Check out the Asphalt Kingdom Digital Presence Package! This comprehensive service includes brand design, website optimization, social media setup, and digital marketing strategies tailored to your business needs. Perfect for both startups and established companies, this package ensures you stand out online, attract more clients, and grow your business efficiently. Elevate your brand and make a lasting impact with professional support from Asphalt Kingdom.

Explore more about this game-changing solution here.

In addition to executing your asphalt maintenance jobs, you need to keep a pulse on dozens of other areas of your business. The top pro’s have spent years of valuable time, money, and manpower standing up a bulletproof process. Fortunately, you don’t have to. Paveman Proposals is ready to up the stakes.

Bid Winning Strategies in Asphalt Maintenance

Winning a bid goes beyond offering the lowest price for the service. You need to leave your customers feeling confident that they’ve found the right contractor, something that the right price doesn’t always guarantee. Following these tips ensures you create a lasting impression, develop trust with your customers, and leads to a higher conversion rate.

Know Your Cost of Operation

Before you start seeing customers, you need to have a ballpark figure in mind for how much you’ll spend on each job. Let’s face the facts: if you don’t truly know your operating cost, you’ll never truly know your net profit. Getting crystal clear on your numbers is an absolute must.

Offer A High-Quality Product

All the software in the world can’t help your asphalt maintenance company if you don’t offer a quality product. The single most critical piece of your product is actually your people. Train them carefully, and make sure everyone in your business is delivering killer results at all times. Oh, DO NOT cut corners on materials either. Ever.

Appearance Matters

Believe it or not, shorts and mismatched socks doesn’t inspire confidence in your potential customers. Keep a fresh, branded polo in your truck just in case. You never know when opportunity will knock.

Be The Expert Advisor

When you’re with customers, you must be able to answer their questions and break down multiple solutions to them. Having a proposal software that allows you to do calculations in the field and quote almost instantly is always a great look as well. Your expertise builds trust in you, your product, and your brand.

Local Web Presence

Having a web presence makes an enormous difference. This presence provides legitimacy and, if done correctly, useful information that drives visitors towards you and away from your competitors.

Don’t worry, this doesn’t have to be a complicated ordeal. A website with a home page highlighting your services, a Contact Us page, and an About Us page with a a brief overview of why you started your business will do just fine.

What Paveman Pro Business Software Does for Your Business

Paveman Pro consolidates all of the most critical components of your business into one, easy-to-use tool. In other words, Paveman Pro takes on all of the calculating, pencil pushing, and forecasting, leaving you with a clear picture of where you are in relation to your goals and with more hours in your day to roll your sleeves up and get the job done. It’s a game changing solution for small and large asphalt maintenance businesses alike.

Designed for Asphalt Work

Paveman Pro is designed by asphalt pro’s, for asphalt pro’s. We’ve taken the long route to success in this industry, and we know what a tool like Paveman Pro can do to accelerate growth. We’ve factored in all of the features you need for a massively successful operation so you don’t have to cobble them together. The shortest path to your destination is a straight line.

Easy to Read Dashboards

Paveman Pro is unlike any other proposal tool in asphalt maintenance. Keeping you in front of your numbers via an easy to understand dashboard does wonders for meeting your deadline and revenue targets. With Paveman Pro, you can see the entirety of your business in just a few simple graphs.

Cost-Effective

Paveman Pro is a fraction of the cost of other players in the market. All of the out-of-the-box features are designed specifically to make you more money, so the your return is apparent within one or two jobs.

Built-In To-Do Lists

An underrated feature of this software is the built-in to-do list function. It covers everything from accounts receivable to customer follow-up for initial appointments. It’s a great way to keep track of the many items you’re juggling on a day to day basis.

Client Portals

We believe that a true professional experience is end-to-end. Allowing clients to access a custom portal (with your branding) to access all of the necessities is a key differentiator when starting the bidding process. Customers can view their proposals, make payments, and communicate with your people with just a few clicks.