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Broom Bear Being Donated to Promote Breast Cancer Cure

by TIna McDonough, One.Seven Inc.

The astonishing fact is that one in eight women are now diagnosed with breast cancer, and it’s the leading cause of death by cancer for women. That’s a new diagnosis every three minutes, and it’s a disease that struck an estimated 19,010 women caused an estimated 5,830 deaths in 2007.

In 2007, Tina McDonough’s friend, Michelle Brown (photo to the right), passed away from the disease. In prior years, Tina and others in her company have raised funds in memory of Michell by walking in Seattle’s ‘3-Day Valley Girls A Walking.’

This year, they decided to organize a tremendous company-wide effort to raise funds and awareness of breast cancer. In short, McDonough and the members of her company, One.Seven Inc (pronounced ‘one point seven), have brought their involvement on this tragic issue to an entirely new level.

One.Seven Inc is perhaps the largest purveyor of used sweepers in the U.S. So, what could make more sense as a vehicle to promote awareness than a sweeper?

The company has painted an Elgin Broom Bear in the Susan G. Komen Foundation’s trademark pink color, enlisted donated assistance from throughout their local area, and will soon be auctioning off the sweeper itself. All proceeds from the machine will be donated to Susan G. Komen breast cancer solution fund. The effort can be deemed a rousing success already, since $63,000 has been raised to date in conjunction with the project.

Because so much effort has gone into outfitting the machine with breast cancer awareness accessories, the eventual buyer will no doubt reap a large public relations benefit just by using the sweeper in its market area. Not only will the money they pay be promoting breast cancer awareness, but they will be doing so themselves just by operating the sweeper throughout their operating area.

If you have comments or further information on this topic, please let us know, send an email to Tina McDonough, or call One.Seven at 425-413-1211.

 

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