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Bonsal American Selects GemSeal as its Exclusive Pavement Maintenance Brand

Bonsal American Selects GemSeal as its Exclusive Pavement Maintenance Brand

by Bonsal American

    

CHARLOTTE – In order to better serve customers, Bonsal American’s pavement maintenance division will consolidate products currently sold under both the Amguard and GemSeal brands under the GemSeal name.
“Since completing the acquisition, we have been thrilled to hear so much positive feedback about the GemSeal brand and its distinguished quality program from contractors and distributors across our 32-state region,” said Jeff Lax, senior vice president and general manager of the pavement maintenance division.  “Coupling GemSeal’s industry leading quality control program with Amguard’s outstanding service and products will solidify GemSeal as the leading family of sealcoating and pavement maintenance products from Texas to Maine.
Bonsal American acquired southern-based GemSeal in August 2008, adding to Bonsal American’s existing midwest- and northeast-based Amguard product line.  GemSeal, which was established in 1957 by George E. Mariani, Sr., is one of the original sealer manufacturers and is widely recognized as the quality and technical leader in the sealcoat industry.  The GemSeal product line was an excellent fit with the 30-year old Amguard line.
“I want to assure customers they will continue to receive products of the highest quality and consistency along with the outstanding customer and technical support they have come to expect from us,” Lax said.  The sales force and personnel in the plants that have served them so well in the past will continue to provide superb support.”
Bonsal American’s pavement maintenance division is headquartered in Charlotte, N.C., and provides commercial pavement maintenance contractors and distributors with the finest professional grade pavement maintenance and repair products including pavement sealers, latex additives, crack fillers, primers, traffic paints, and patching materials.  Products are available across the midwest, northeast, southeast, and south central U.S.  Bonsal American is a division of Oldcastle Architectural Products Group.  For more information, visit http://www.bonsalamerican.com or http://www.gemsealinc.com or call 1-800-738-1621.